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Top Reasons People Leave Your Blog – Part 2
Date: 2015-06-08 13:44:13

Enjoyed last week's edition of LottaReward's "Top Reasons People Leave Your Blog"? Well, we're back with the Part 2...so prepare yourself to get more visitors to your blog!

It’s a new week and Mega Millions is still rolling to a whopping $??? Million Dollars – So, don’t let your customers bounce off your site!  To make sure you are taking full advantage of this lucrative online lottery and giving yourself the best possible chance to make money online, we are continuing with the top reasons people leave your blog.

 

Your offers are not targeted or appealing

Coming up with a special offer is always good but if you are targeting a specific group of customers and instead offering the same offer to everyone, there will be a good chance they will not be interested in the offer you are pitching on your site. By creating special targeted offers after login on a landing page with a strong call-to-action will increase conversions and give your entice your customers to spend more. Make sure that you first do your research into each of your target groups to double check their behaviour. 

 

Your product's benefits aren't clear

Simply filling your website up with ads and banners and then sitting back and waiting for the money to roll in is not enough. You need to sell your product!  By writing lottery winner stories, doing lottery results updates and promoting the various lotteries clearly, you will encourage your customers to move down the sales funnel. 

 

No call-to-action (say what!)

Yes, unfortunately there are websites that actually do never add a call-to-action. Hard to believe but true. By not asking for a sale, they lose every time.  

Your customers won’t take action if you don’t prompt them to!  That’s why it’s so important to end every sales page, blog post, product page, and so on with a compelling and relevant call-to-action that'll encourage visitors to take action.

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Your site isn’t responsive

As you know Google made another major update and this time it’s making sure that your website is responsive to mobile devices. If not, you will lose out significantly in organic search rankings. 

Besides the Google algorithm update, in this day and age, most people will use a mobile device and if your website is not responsive, they will abandon a transaction if their experience is not optimized for mobile. 

Even though getting your website responsive is hard work, can you really afford to miss out on all that traffic that will hopefully convert into sales?  

The fastest way to test if your website is using responsive design is to open your site using a browser like Chrome. Now take your mouse to the bottom right hand corner of the browser window and dragging it from the bottom right to left.

If you see your content shifting and adjusting to the new dimensions of the browser window your site is most likely responsive as shown above on our website. If you have just done this and you have just realised that your website is not responsive, please don’t panic.  

There are plenty of ways for you to get started. If you’re tight on budget WPTouch Pro can help. It’s a very simple and affordable plugin. 

 

You're not using exit intent technology

Remember when we spoke about your visitors hitting the back button at supersonic speed a little earlier?  Well, if you’re clever, there’s still hope for getting their attention. To do so, you need to use exit intent technology programmes. These tools will track a visitor’s movement and if it looks like they are about to bounce off your site, a message or an offer will be shown to them, in a last ditch effort to keep them on the page. 

A company using this software, presented a 10% special offer to their visitors, who were about to bounce. By doing so they improved their overall conversion rate by 13%, resulting in 2,423 conversions that would have otherwise been lost that month. Not a bad little tool after all!

 

Live up to your promises

Looking at the website address www.nissan.com you would immediately think that you would land on the Nissan Motors website. Think again…No, instead we land on a what looks like a seriously dodge looking website and boy is there a story to tell behind it. 

www.nissan.com was actually a family run website about computer parts.  The Nissan confusion comes in into play with the fact that their last name is Nissan and to keep the story short, Nissan Motors got upset. 

But let’s get back to why you should keep your promises.  Say you were Googling information about cars and landed on that website, would you stick around?

No of course not. So, as you can see, instead of trying to trick people onto your site, rather keep your keywords relevant for search engines and keep your bounce rate down. Give people what they want. If a visitor gets excited, thinking they have found what they were looking for and then arrive on your site to see that the information they were expecting is not at all what they were looking for, that “back” button will be the only thing they will be looking for. 

Rule of thumb, don't over-promise and under-deliver or you will definitely see low conversion rates and get a reputation for baiting. Not cool. 

Remember, the fewer bells and whistles you add to your site, the less time you will have to spend jumping on new technology trends.

Where do you see your website in the next two years?

Hopefully, we’ve helped you even a little and you have learned from this LottaRewards news article. Also, don’t forget out LottaRewards Facebook page!  We would love to hear from you!

As usual if you need any further help with your blog, contact us and we will be more than willing to assist you.

Here’s to more visitors staying on your blog and you raking in the conversions! 

Besides, with Mega Millions and the US Powerball soaring to huge jackpot amounts this week, it’s definitely going to be a lucrative week for all our online lottery partners – get those blogs sorted and let’s rake in the money!

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