The Ideal Length Of A Blog Post
Date: 2015-04-24 08:06:44

Here at LottaRewards we are always striving to bring you the best possible advice and tips every week to ensure that our affiliates not only increase traffic but also conversions. This week we are once again focussing on your blog and discuss the question; “What is the ideal length of a blog post?”

Long posts vs. short posts

Long posts vs. short posts

People often obsess over how long their blog posts should be. There’s a lot of information out there regarding the “perfect” length of a blog post, but so much of this information is conflicting. In this article, the LottaRewards Team did their own investigation into long vs. short blog posts and which is a better and why.

First of all, you need to remember that your content is always important when it comes to search rankings, so if you are going to leverage content marketing, you might as well do it right and the size of your post matters a lot at the time you submit or publish it on the internet.

The general idea about what is long and what is short in terms of blogging:

Long article: Anything over 2,000 words

Short article: Anything below 2,000 but usually under 1,000 words

It is advisable to keep in mind some considerations when looking at an ideal post length:

Google’s algorithm

Google is all about delivering quality content to its readers and generally a post has to be comprehensive but natural, not over emphasised and with a natural flow of the story. The higher the Google SERP position, the more content the page has. You will notice that every one of the first page results has content exceeding 2,000 words. 

Google’s web crawler, Googlebot, is responsible for indexing your site. When it does so, it looks at every single word, tag, and inch of information (with a few exceptions like rich media files and dynamic pages). There are different content types that get indexed — page title, headlines (H1, H2, H3, etc.), metadata, alt tags on images, etc.

Know your audience

Your readers come to expect that you will write in a certain way and at a certain time, and that is really important to them.

Substance and style

Part of the reader expectation, is producing content that looks consistently like YOUR content. Always try to engage with your audience, and to think as you are your reader: What is relevant? Is the topic helpful? Is it on point? What are you trying to say? What’s the substance? If you can say it in 100 words, then you may want to do so. If it requires 2,000 words, that’s fine too and always your style will affect your content length. The ideal length of a blog post is 7 minutes, 1,600 words. How long do readers stick with an article?

The ideal length of a blog

But, hey, it’s not all about length.

is not all about length


The length of your post will depend on how often you post on your blog. Some bloggers may post only once a week, but when they do, it tends to be a very thorough post. Then there are other sites that pop out short ones out every day. What it boils down to, is a matter of how much you can manage, but remember, good content takes time!


By formatting your blog post correctly, you will allow your readers to scan through your posts quickly, and give them the ability to pick which sections interest them. A great way to do this is to use subheadings, a few informative and engaging images, and short paragraphs. Like we said, it’s important to break up your content into chunks so people can scan it. 

Remember, being a Super Affiliate, means increasing your revenue, therefore, the more content you have, the more of it gets indexed. The more that gets indexed, the better it will perform in searches and results. It’s just that simple.


Every good content marketing plan has a purpose, if not a few. As affiliates are well aware of - the ultimate goal is conversions.  Within this broad goal, however, there are sub goals. These sub-goals may be to spread brand awareness, drive social engagement, grow email lists, provide information or improve SEO and every single one of these will naturally mean differing length requirements of your content.

Let’s tie this all up shall we:

Let’s look at the advantages and disadvantages of long posts vs. short posts and then you can decide what you would prefer doing:

long posts vs short posts


Long Posts

The advantages:

Search and recommended by more advanced bloggers

Can serve as models for the new or less prepared

Get more links with complex content (link bait)

By using sub-heading your readers can quickly scan through your article take  from it what they need without having to read the entire 2000 words

Give’s you the ability to take advantage of long tail keywords which is exactly what Google is trying to give back to the user

Details the specific technique or themes

You are regarded as an expert in your field due to your detailed analyses

The Disadvantages:

Time consuming

Requires advanced knowledge about the topic

Edited and formatted much harder due to the length

One look at the length might put a reader off 

Mistakes slip through the cracks

Might be so in-depth that readers are unable to add anything to start a conversation in the comments area

Rarely write such posts, especially the lack of time

You might start waffling on without actually getting to the point fast enough.

short and sweet posts


Short posts

The advantages:

Easier to write

Easy to digest

You can post several times a day

You can draw a novice audience, the general blog

Able to create fresh posts

Attract comments because they are short and lack of diverse information, giving readers the ability to state their opinion

The Disadvantages:

People prefer quality over quantity

Relevance decreases 

Could be quickly exhausted topics of conversation

Tend to be considered superficial

Usually contain one type of content: text, picture or video 

The PlayHugeLottos online marketing content team always try to write good quality posts on their various websites, and by creating and sticking to an excellent content calendar they are able to upload the latest news lottery results, winners stories, engagement articles, and lottery and site announcements so that not only are they keeping their online lottery players informed, encouraging engagement but they are doing all this with one thing in mind – SERP rankings and that revered top section on page one. 

long posts vs short posts


Final Words

Sometimes, a short length post helps readers who lack the basic information, whereas, in some cases longer a post is needed to fully explain a specific topic. 

Therefore, the length of your blog post will depend on a specific situation. Both shot and long have their own advantages fulfilling specific requirements.

As long as you try to provide useful content to your readers, then even a 500 word post can go viral.

We hope you enjoyed the article, and even if you simply scanned through and took home a piece of valuable information that you never knew before and it increases your revenue, we will be more than happy.

If there was anything you did not fully comprehend or if there’s something you would like further information on, contact us and we will be more than happy to assist you.  

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