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5 Tips To Help Turn Visitors into Customers
Date: 2012-10-12 09:54:12

It is important for all lotto affiliates to ensure that their website is the best that it can be.

Generating site traffic is simply not enough to ensure a high level of commission – it’s what you do with that traffic that counts!
The question is: what can you do to help ensure sure that traffic will convert on your website?

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1). Have Pre-defined Goals

Conversion goals will offer differ from one company and website to the next. The most important goals for affiliate sites will most likely be:

• Making a sale
• Generating a lead

Figuring out your ‘end goal’ will make your conversion strategy that much easier to formulate and in turn implement!

2). Site Speed & Layout

Every affiliate should ensure that their site loads quickly and that all relevant information displays where it should. Remember to include alt tags for your images especially in the event that they take a while to load. Include the most important information at the top of the page and ensure that all call to actions are easy to understand, clearly visible and attractive.

3). Observe Competitors & Help Others

Let’s be honest, all online entrepreneurs will have a ‘sneak peak’ at their competitors sites to see what they are up against. When observing a competitor you have an opportunity to learn and improve on your own site. You are able to see what works and does not work, which you can then use to improve YOUR site. This does not mean you need to plagiarise or copy others work but simply learn from them.

Every successful affiliate was once at the bottom and worked their way up to where they are now. Very often they got to the top by helping and by being helped by and supporting other affiliates. In fact, there are massive online communities of affiliates that can act as a massive support system to affiliates, especially ones starting out.

This ensures that you are not left behind or that you don’t miss out on any developments in the affiliate industry.

4). Trust Is Important

Reputation is important to a website and you want the very best reputation you can get. Building and maintaining trust is an essential component in the process of a good reputation. So how do you build trust? The answer is to do what you say you are going to do.

If you position yourself as a source of reliable casino games or lottery ticket purchasing services then make sure the sites you endorse are actually reliable. It helps to know a bit about the products and services you are endorsing and promoting. Creative marketing is one thing but you should never lie when it comes to promoting products to your site visitors.

Provide information that is simple to read, comprehensive and easy to access. Ensure that all links are working. People will not return to a site that is not kept up to date.

5). K.I.S.S. (Keep It Simple Stupid)

It can be easy to get caught up in complex sales funnels and trying to review and fine tune every conceivable variable in the sales process. But here is one handy tip to keep in mind and it relates to point 2 above.

Navigating your site and accessing the relevant information needs to be quick and easy. Thus we say “Keep It Simple!” Stick to well-used web standards when adding links and menu items. Use bread crumbs to denote position on your site so that visitors don’t get lost and ensure that your logo is clickable and leads back to the Home page.

The above points are of course only the basics. It is important to remember that this is an ongoing practise. To ensure you are effectively maximising your conversions you need to keep your review of the above points up to date to ensure you maximise each and every click!

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