Press Release Use Fan Submissions In Hunt For Lottery TV Ad
Date: 2012-03-09 14:45:26 as always is on the hunt for unique and interesting ways to convey the excitement of taking part in the world’s biggest lotteries online. They recently ran a ‘crowd sourced’ campaign in which they asked the public to create and submit their own lotto themed video advert.

After carefully sorting through the many lotto video submissions, decided on three finalists who they thought best captured that blend of magical anticipation when playing (and winning) the lotto. The second part of the crowd sourcing campaign is already well under way with lottery players, fans of the site and even members of the public being invited to vote for the lotto advert they think is the very best. believes in rewarding hard-work and is naturally sweetening the deal for all participants. Firstly, the top three finalists all received cash prizes for their submissions. Lotto fans taking part in the voting on are also in the running for great things. Random prizes of lottery tickets are being given away to voters each week in addition to a final, grand prize of a fantastic 42” LG LED Television, valued at a cool € 1000! is a big fan of crowd sourced promotions, valuing highly the feedback of all their players. This makes the Lottery Video Voting campaign a perfect fit for them and their many lottery players across the globe. “I have my personal favourite, and as a company we know which video we think is the best,” says Marketing Manager Juan Furmie, “but we are excited to see if the public agrees with us. It’s not every day that an established, global company lets its fans determine how the public will view them on television.” The final votes will be counted on the 20th March 2012 with the prize winner announced shortly after.


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