News Feed LottaRewards News retention strategies

Date: 2010-09-20 14:17:04

Current conversion and retention strategies include: * On signup each player is offered a 100% bonus on their first deposit. * On the anniversary of their registration players are offered a 100% bonus on their next deposit. * "Player Rewards (known as 'Lotto Points') in four tiers: silver, gold, platinum and diamond. Players earn points for every ticket they purchase. * Free Birthday voucher for customers. * Customer Service & Live Help. * Customer Profiling and customer relationship management systems in place. * Opt-in SMS reminders sent out to players for draws. * Opt-in reminder mailers sent out to players for draws. * Bi-annual campaigns such as our annual Monaco competition. * A robust and secure transaction process. * Over a decade of unrivaled service and experience.

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