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Keen to get more traffic for your personal blog? Ask yourself these important questions first

Date: 2015-04-10 07:03:40

Like always, the team at LottaRewards want to ensure that our online affiliates receive the best advice possible to ensure increased traffic and conversions. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.

Just how many times have you sat looking at Google Analytics, asking yourself, "Why is my blog growing so slowly?" or "Why did not go well at all?"

If your promoting efforts have not been successful, it all boils down to the fact that you need to change something and do so as quickly as possible. After all, time is money!


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Number 1: Who is your target audience?

Whether your goal is to have 1,000, 10,000 or 50,000 unique visitors per month, you have to remember that you need to write, that you do so as if you are speaking to an individual and not a broader audience.

A great strategy is to put yourself in “their shoes.”  By doing so, you will have a much better idea of what they want to read. Think about what they are craving to understand and ensure that what you are delivering, is of value to them.

Even the legendary novelist, Stephen King once said, that he always writes for one reader: his wife.

‘Every time when I write a new novel, I am not thinking, "Did those millions of fans appreciate what I wrote?" Instead I ask myself a vital question, "Is my wife going to like what I wrote?"

PlayHugeLottos have spent an astronomical amount of time constantly researching and determining where lottery players with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching the correct target group is essential in attaining a much higher ROI.

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Number 2: How your blog helps your readers?

Basically, a blog is a tool that a person with experience or knowledge (the blogger), can bring added value to those looking for information.

Whether you write an individual, customized response to each of your readers or you write a general blog post that helps your readers solve one of their problems, you need to put them first.

Don’t do it just because you want them to come back to your blog, but do it because you really care about them and want to help them.

At the core of any strategy is that it has to have a goal. For example, they need to find easy information about latest draws, draw results, most popular lotteries or how to play.  Social media, horoscope, also attract your readers and this is a good start to achieve your goal. So always think about the readers that you want to educate and the results it will come to you!

Number 3: Do you build long-term relationships?

Think as your blog as a tool of "making new friends and connections". For some people having an early chat over a coffee in the morning is a tool of making new connections, for you, blogging is that tool. So make yourself popular using the blog that you have, then maintain the relationships with your readers, with your players, update your blog, respond to comments, add new banners and create new valuable content.

Number 4:  How do you find your lotto players/ readers/ followers?

Once you have identified who you want to target, you will need to make yourself known to them. The easiest way to do so, would be to participate in the communities where your audience already gathers.

Make use of guest blogging, promote yourself on social networks, and optimize your content and do all these things constantly.

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Last but not least:

If you love what you are doing, enjoy updating your blog with the latest lottery news and keep your followers happy and engaged, then in turn they too will share your content, and encouraging more players.

As always, the LottaRewards team is always more than willing to assist any of our online lottery affiliates, so please don’t hesitate to contact us. 


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