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The importance of visual elements in online marketing

Date: 2015-03-30 13:05:35

As we know, content marketing is being adopted more and more by companies operating in the online environment as is a tactic that offers concrete and measurable results. and LottaRewards make sure you have all the information you need to be successful at your fingers tips.

First off: Why visual content is so important

Good quality images in the lottery industry is a technique that creates and distributes relevant and valuable content to attract, acquire and engage a target audience. Why? To encourage the online lottery player to purchase a ticket. Therefore it’s imperative that affiliates should load original, high quality, attractive and memorable images to attract the attention of the target audience.

By doing so, you will create an interest for a product and by using educational materials, informative or entertaining visuals you will stimulate not only your current players but you will also attract new signups, thereby increasing your revenue.  

If you're still not convinced of the power of visual content, take a look at the following:

·         The brain is processes visuals 60,000 times faster than the text.
·         90% of the info transmitted to the brain is visual.
·         40% declared that the first criteria for the credibility of any website, is in the design of the website.
·         We remember 80% from what we see vs 20% of what we read.
·         Conversion rate is 7 times higher for the companies that are using visual content in their online marketing campaigns.
·         Content with visual elements has up to 94% more click-through’s.
·         Facebook pages with images or video are generating up to 65% more engagement.
·         There’s an 85% increase that a player seeing a banner, will buy a lottery ticket.
·         A dynamic jackpot banner will more than likely increase your conversion rate up to 86%.

9 major types of visual content

What are we specifically talking about when we talk about visual content? Here are the most common ways that marketers create visual content.

  • Eye-catching, creative photography — think stock photos

  • Video — YouTube lottery ads or winners stories embedded right into a post or shared directly to social media

  • Screenshots — helpful images of your product, maybe a new payment method or a how to play image.

  • Infographics — visual information, either super long and meaty or bite-sized and informative. These can be about the biggest jackpot winners in history or what do lottery winners spend their money on.

  • Data visualization — standalone charts and graphs

  • Comics — relevant comic strips or cartoons, such as lottery jokes.

  • Memes — popular memes customized to fit the context of your post or update. This is where you can definitely liven up any page with some fun.

  • Visual note-taking — casually-designed layout of ideas, typically text-heavy

  • Miscellaneous graphics — images that complement the content

The use of images in Social media


The results are striking! Retweets, replies, and clicks all benefit from images. We just have to look at the image we used below to see the astonishing difference an image makes:


using images in social media


In summary...

Visual content increased with the development of social sites

Visual content is quickly transmitted through complex messages and emotions

Do not post any article without at least a banner or other visual content

Infographics are great

Do not forget to optimize images for search engines (add image ALT and TITLE tags)

LottaRewards is here to help, want us to take a look at your site simply email us!


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