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Rewarding your players – Welcome to Lotto Points

Date: 2010-09-20 14:17:04

As part of the retention and up-sell program they have always run a rewards program, so how is this different? LottoPoints will replace the 'Buy 5 get 1 free' promotion and the old Rewards program. Players will still earn points for every ticket they purchase and this will happen in real time – unlike the old monthly system. One of the major advantages of the LottoPoints system over its predecessor is that players no longer have to wait for their rewards to be issued. A player accumulates Lotto Points in real-time as they play. This means that unlike the previous rewards system, they can control the redemption of their points for vouchers as and when they feel the urge. Points are earned across all lotteries and may be redeemed on any of the lotteries. Players are no longer tied to having to redeem their rewards on the specific lotteries they played. As they purchase tickets, players will see their LottoPoints increase in real time. As they attain a higher tier, the amount of points required for each voucher redemption decreases, meaning more rewards. Players may redeem their points at any time within 30 days of qualifying. Should they not redeem their points within the 30 day period, they will simply be converted to Play Credits and their account will be updated accordingly. From 1 August 2010, all players will begin earning LottoPoints.

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