Frequently Asked Questions
Q: What is performance-based marketing?
A: Paying for actions taken by a consumer as they occur on the Internet, rather than paying up front for advertising space. Any type of revenue sharing program where a publisher receives a commission for generating a lead or sale for an advertiser.
Q: What is click-through (also called click)?
A: A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.
Q: What is an impression?
A: An impression is the displaying of an advertising banner, link, or product on the Internet.
Q: What is conversion rate?
A: The conversion rate is the percentage of visitors who take a desired action. The action that determines conversion is determined by the advertiser and may be a sale on the advertisers Web site, a completed lead form, or another action.
The two types of conversion rates we refer to are:
a.) Click-to-Registration
b.) Registration-to-Sale
The most important is of course the latter as it will result in commission, however the former is certainly important when attempting to increase new sign-up reach.
Q: What is an affiliate?
A: An affiliate is, in effect, an advertiser or promoter of a product. In return for advertising and promoting the product, the affiliate will receive compensation. Compensation in affiliate terms is normally based on a revenue share model or a fixed price per acquisition.
Q: What are the commission rates?
A: Your commission percentage is calculated per lottery on your sales in a calender month.
The commission tiers are as follows:
| Number of sales through an affiliate | Commission % |
| Less than 50 sales | 15% |
| 51- 150 sales | 17% |
| 151- 250 sales | 19% |
| 251- 500 sales | 21% |
| 501- 650 sales | 23% |
| 651 sales and above | 25% |
Q: How and when will I be paid out?
A: Payments will be made by cheque*, bank transfer, EFT or Wire in either US, Euro or Pounds to the member within 15 (fifteen) days after the last day of the calendar month during which sales were made. Affiliates also have the option of receiving lottery voucher credits in lieu of a payment.
*USA affiliates will be paid via check
Q: Where can I find the fine print?
A: Please visit our Terms & Conditions page for the full list of conditions. These Terms & Conditions will change from time to time so please check it regularly.
Q: What is the minimum amount of commission I need to earn before I can get paid out?
A: Should commission earned for any given month not exceed the sum of £50, €75 or $90, depending on which currency is attracted by the member, it will be carried over to the next month or until the total commission payable reaches or exceeds this amount.
Q: How long will I continue to receive commission from my referred players?
A: You will continue to receive commission from your referred customers for as long as they continue purchasing and provided that you remain an active member of our program. Breach of agreement (see Terms and Conditions) may result in commission being witheld.
Q: I want to apply but I'm not part of an organisation. What now?
A: If you are not applying as part of an organisation then you are the organisation. The organisation field is meant to allow for an easier hierarchy. This hierarchy works as follows:
Organisation
└ Affiliate Account 1 → Campaign 1.1
└ Campaign 1.2
└ Affiliate Account 2 → Campaign 2.1
└ Campaign 2.2
As you can see, the organisation will have the ability to accommodate multiple affiliate accounts, each with their own campaigns. This assists tracking, statistics and company department requirements.
In conclusion, if you are not part of an organisation, please apply with your name as the organisation.