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PlayHugeLottos.com retention strategies
Date: 2010-01-15 11:03:06

Current conversion and retention strategies include:

* On signup each player is offered a 100% bonus on their first deposit.

* Anniversary bonus of 100% bonus on their next deposit.

* Player Rewards (known as 'Lotto Points') in four tiers: silver, gold, platinum and diamond. Players earn points for every ticket they purchase.

* Free Birthday voucher for customers.

* Customer Call Centre & Live Help.

* Customer Profiling and customer relationship management systems in place.

* Opt-in SMS reminders sent out to players for draws.

* Opt-in reminder mailers sent out to players for draws.

* Bi-annual campaigns such as our annual Monaco competition.

* A robust and secure transaction process.

* Over a decade of unrivaled service and experience.

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