PlayHugeLottos.com retention strategies
Date: 2010-01-15 11:03:06
Current conversion and retention strategies include:
* On signup each player is offered a 100% bonus on their first deposit.
* Anniversary bonus of 100% bonus on their next deposit.
* Player Rewards (known as 'Lotto Points') in four tiers: silver, gold, platinum and diamond. Players earn points for every ticket they purchase.
* Free Birthday voucher for customers.
* Customer Call Centre & Live Help.
* Customer Profiling and customer relationship management systems in place.
* Opt-in SMS reminders sent out to players for draws.
* Opt-in reminder mailers sent out to players for draws.
* Bi-annual campaigns such as our annual Monaco competition.
* A robust and secure transaction process.
* Over a decade of unrivaled service and experience.
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