PlayHugeLottos.com retention strategies
Date: 2010-09-20 14:17:04
Current conversion and retention strategies include:
* On signup each player is offered a 100% bonus on their first deposit.
* On the anniversary of their registration players are offered a 100% bonus on their next deposit.
* "Player Rewards (known as 'Lotto Points') in four tiers: silver, gold, platinum and diamond. Players earn points for every ticket they purchase.
* Free Birthday voucher for customers.
* Customer Service & Live Help.
* Customer Profiling and customer relationship management systems in place.
* Opt-in SMS reminders sent out to players for draws.
* Opt-in reminder mailers sent out to players for draws.
* Bi-annual campaigns such as our annual Monaco competition.
* A robust and secure transaction process.
* Over a decade of unrivaled service and experience.
Engagement marketing. How to include your peers in creating your brand
Every affiliate has the same mission: to maximize their value. But affiliates also need to remember that your most valuable asset is not necessarily your product, or branding, or even your team. What IS vital is your customers.
How to handle negative comments on social media
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