PlayHugeLottos.com retention strategies
Date: 2010-09-20 14:17:04
Current conversion and retention strategies include:
* On signup each player is offered a 100% bonus on their first deposit.
* On the anniversary of their registration players are offered a 100% bonus on their next deposit.
* "Player Rewards (known as 'Lotto Points') in four tiers: silver, gold, platinum and diamond. Players earn points for every ticket they purchase.
* Free Birthday voucher for customers.
* Customer Service & Live Help.
* Customer Profiling and customer relationship management systems in place.
* Opt-in SMS reminders sent out to players for draws.
* Opt-in reminder mailers sent out to players for draws.
* Bi-annual campaigns such as our annual Monaco competition.
* A robust and secure transaction process.
* Over a decade of unrivaled service and experience.